Brand development
Foundation for Advancement of Christian Education Branding & Marketing Planning
Early 2009, FACE was looking to kick off the year with a new image, so they turned to Redplum. This new image needed to portray the heart of its mission, Christian/Catholic Education, and also its deep connection to St. John’s Academy. Tadaaaaah (look up or right). Redplum then created a brand promise to help draw its followers into FACE’s purpose: Securing the future of St. John’s Academy. This image and brand promise were then streamlined through its main touchpoints: envelope, newsletter, letterhead, website, thank you cards, memorial cards….
After some PR and marketing planning, FACE was ready to boldly approach 2009, 2010, and beyond.
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