In 2010, Northland needed a multimedia marketing campaign to increase awareness of its brand in the Bismarck / Mandan markets.
Redplum Media developed this first installment of the “Head North, to Northland Financial” tagline.
We used a 2-prong approach. For billboard, we used a simple banking services billboard for branding purposes. Secondly, we created a standout radio ad and newspaper insert to begin the name recognition process.