The Situation

Midwestern Machine began in 1977. Fast forward 37 years, and Midwestern Machine was looking at revamping their image.

The Solution

The Midmach brand moves Midwestern Machine into a new era for the company. Midmach is short, catchy, and memorable. The logo reflects its manufacturing roots and the Midmach name reinforces its quick service.

Collateral Design

Redplum propagated the new logo and brand into business cards, envelopes, and letterhead.

Brochure Development

Redplum created three product brochures to feature Midmach’s SeedEater, the PullCat, and FeedWagon.

Redplum Media began with photographing all aspects of Midmach service and products. Then we wrote all copy for the site. The site is completely responsive across multiple devices and was implemented on an easy-to-use CMS platform.