The Situation

There was a disconnect in JSDC’s previous image – the hurricane, which is primarily destructive in nature, was inconsistent with JSDC’s mission of growth and support. JSDC came to Redplum Media to develop a new and flexible brand that is memorable and able to connect with a variety of markets in an extremely competitive industry.

The Solution

By creating a streamlined identity package, effective strategic planning, and consistent message, the JSDC will be able to assert itself as the foremost example of a unique, proficient, and successful economic development organization.

Logo Development

Brand Guide

Outdoor

Trade Show Booth Design