There are trendsetters and there are trendfollowers. Which one are you? Studies show businesses that invest 8% to 10% of their marketing budget into research, have better performing marketing than those that don’t. Because many companies don’t invest into research, there is an opportunity for you to gain a competitive edge in the marketplace.
This aspect of marketing isn’t necessarily as sexy as art development and design, but it is essential in the modern marketplace. This includes reading industry reports and key metrics, conducting secondary research, organizing and facilitating focus groups, completing phone surveying, and gaining consumer feedback. When unleashed, and when done correctly, this knowledge will result in more effective and efficient communications. Be smarter. Be wiser. Be more targeted and discover new opportunities.