Rebranding

The Situation

First Community Credit Union is the largest credit union in the state of North Dakota and has a field membership that covers over a third of the state.  With 14 branches in both large and smaller markets, First Community Credit Union needed an updated brand image and marketing campaign to reach a diversified client base.

The Solution

Redplum Media completed this comprehensive rebranding which included: a new logo, tagline, in-house materials (brochures, new member packets, signage, envelopes, folders, business cards, and loan documents), radio ads, billboards, newspaper ads, newsletter design, vehicle decals, and comprehensive brand guide.

Here's a few of the things that were included in this project.

Logo Design

Identity Collateral

Brand Standards

Redplum created a comprehensive 64-page brand guide. The brand guide provided FCCU marketing staff with tools and know-how to maintain and propagate the brand into multimedia campaigns and materials for years to come. 

Tagline

FCCU-tagline-development-branding-nd

Credit & Debit Card Design

3-D Billboard

It isn’t every day that the largest credit union in North Dakota does a complete rebrand. Because of this, FCCU wanted to unveil its logo in an unconventional manner. Enter a 3d billboard concept that was talked about on local news stations and written about in the major newspapers across the state. 

Posters & Print